SHORT ANSWER
Shopify Plus is Shopify's plan for brands that have outgrown the standard plans. On top of regular Shopify it gives you:
- A checkout you can customize
- Wholesale (B2B) built in
- Separate stores for each market or brand
- Automated sales and workflows
- Unlimited staff and priority support
Regular Shopify is a great way to start selling. But as a brand grows, it starts to hit limits: a checkout you cannot change, wholesale orders handled by hand, one store trying to serve every country. Shopify Plus removes those limits. Here are the 9 biggest reasons growing brands move to Plus, and how to tell if you are ready.
What is Shopify Plus?
Shopify Plus is the version of Shopify made for large and fast-growing brands. It runs on the same platform as the regular plans, so your store, theme and apps work the same way. The difference is control and scale. Plus gives you tools to change checkout, sell wholesale, run many stores and automate your daily work, with the speed and reliability Shopify is known for.
Shopify vs Shopify Plus at a glance
| Regular Shopify | Shopify Plus | |
|---|---|---|
| Checkout | Standard checkout | Fully customizable with checkout extensions |
| Wholesale (B2B) | Separate store or apps | Built in: company accounts, price lists, payment terms |
| Stores for other countries or brands | Each store on its own plan | Expansion stores under one account |
| Scheduled sales and launches | Done by hand | Automated with Launchpad |
| Custom discount and shipping logic | Limited to apps | Your own rules with Shopify Functions |
| Staff accounts | Limited (up to 15 on Advanced) | Unlimited |
| Inventory locations | Up to 10 on Advanced | Up to 200 |
| Support | Standard support | Priority support |
Feature details from Shopify's Plus vs Advanced guide and the Shopify Help Center, checked November 2026.
9 reasons Shopify Plus is better for growing brands
1. A checkout you can make your own
Checkout is where sales are won or lost. On Plus you can add custom fields, upsells, trust messages, delivery date pickers and your own branding to checkout with checkout extensions. On regular plans, checkout stays mostly fixed. Small checkout gains add up fast at high order volume.
2. Wholesale and retail from one store
Plus has B2B built in. Wholesale buyers log in to company accounts, see their own price lists, order in bulk with minimums, and pay on terms such as net 30. You manage retail and wholesale stock, products and orders in one admin instead of running a second store.
3. A store for every country or brand
With expansion stores, you can open separate stores for different countries, languages, currencies or sub-brands, all under one Plus account. Each market gets its own look, prices and products, while your team works from one place.
4. Big launches without the late nights
Launchpad lets you schedule a sale, product drop or holiday campaign in advance. Prices, themes, products and discounts switch on and off automatically at the exact time you set, then switch back. No one has to change prices by hand at midnight on Black Friday.
5. Your own business rules with Shopify Functions
Every brand has its own rules: tiered discounts, free gifts, hide a shipping method for some postcodes, block a payment option for risky orders. Shopify Functions let developers build these rules right into Shopify, so they run fast and reliably even during peak sales.
6. Less manual work with automation
Plus brands use Shopify Flow and Plus features to automate daily tasks: tag VIP customers, flag risky orders, alert the team when stock is low, or send orders to the right warehouse. Less manual work means fewer mistakes and a team that can focus on growth.
7. Room for your whole team
Plus gives you unlimited staff accounts with detailed permissions, so customer service, marketing, warehouse and agency partners each get exactly the access they need. Regular plans cap the number of staff accounts.
8. Built for traffic spikes
Shopify Plus is built to handle very high traffic and order volume during launches and holiday peaks. You do not need to manage servers or worry about the store going down when a campaign goes viral.
9. Priority support and partner network
Plus merchants get priority support from Shopify and access to the Shopify Plus partner network of certified agencies and apps. When something matters, you get help faster.
Signs your brand is ready for Shopify Plus
- You sell wholesale, or want to start, without running a second store.
- You need checkout changes that your current plan cannot do.
- You sell in several countries or run more than one brand.
- You run regular launches, drops or flash sales.
- Your team has outgrown your staff account limit.
- Your sales are growing fast and small gains in conversion now matter a lot.
If two or more of these sound like you, it is time to look at Plus. Curious about running costs? See how much a Shopify store costs in 2026.
How to move to Shopify Plus
- List what you need. Checkout changes, B2B, extra stores, and the apps you use today.
- Talk to Shopify and a Shopify Partner. Shopify sets up your Plus account; a partner plans the build.
- Build the Plus features. Checkout extensions, Shopify Functions, B2B price lists and Flow automations.
- Test, then launch. Test checkout, shipping, taxes and B2B accounts before going live.
Moving from Magento, WooCommerce or another platform? See our Shopify migration service.
How H3 Technologies helps Plus brands
H3 Technologies is a Shopify Select Partner and has been a Shopify Partner since 2019. Merchants rate us 4.8 from 26 reviews on the Shopify Partner Directory. We also build and publish our own Shopify apps, so we know the platform from the inside. Our team handles Plus builds, migrations, checkout extensions, Shopify Functions, Flow automation and B2B setup.
Book a free Shopify Plus call
Tell us about your store and goals, and a Shopify Plus specialist will reply with next steps. Book a free call.
Choosing a partner? Read 10 questions to ask a Shopify expert first.
Frequently asked questions
What is Shopify Plus?
Shopify Plus is Shopify's enterprise plan for large and fast-growing brands. It runs on the same platform as regular Shopify but adds checkout customization, native B2B wholesale, expansion stores, Launchpad, unlimited staff accounts and priority support.
What is the main difference between Shopify and Shopify Plus?
Control. Regular Shopify gives you a standard store. Shopify Plus lets you change how checkout works, sell wholesale from the same store, run separate stores for each country or brand, and automate big parts of your operations.
Who should use Shopify Plus?
Brands that sell at high volume, sell wholesale, sell in several countries, run big product launches or flash sales, or have a large team that needs store access.
Can I keep my theme and apps when I move to Shopify Plus?
Yes. Plus runs on the same platform, so your products, customers, orders, theme and apps stay. You simply unlock more features on top.
Do I need a Shopify Partner to move to Shopify Plus?
It is not required, but most brands use one. Plus features like checkout extensions, Shopify Functions and B2B price lists need developer work to set up well.
