EarthySoul Elements
Crystal & gemstone jewelry · United States
Shopify product customizer: a custom bracelet builder for a jewelry store
One custom Shopify app lets shoppers design their own bracelet and build a stack, right on the product page. The client liked it so much they hired us to redesign the whole store.
- Client
- EarthySoul Elements
- Market
- United States
- Industry
- Crystal & gemstone jewelry
- Platform
- Shopify
- Work
- Custom app, then full redesign
01The challenge
Crystal bracelets are personal.
Customers pick stones for what they mean to them, and many wear several bracelets together. A normal Shopify product page only lets you buy one fixed bracelet at a time.
EarthySoul needed a way for customers to design a bracelet bead by bead, and to see how several bracelets look stacked before buying, without leaving the store.
A normal product page
One fixed bracelet. Buy it or leave.
What EarthySoul needed
Design it bead by bead
See a stack before buying
02What we built
One custom Shopify app. Two features.
Feature 1 · Custom product builder
Create Your Own Bracelet
- 1Wrist size and bead size
- 2The builder works out how many beads fit
- 3Live preview: tap a spot on the bracelet
- 4Over 40 real stones to choose from
- 5Add to Cart, or Save My Design for later
Wrist 6", 7", 8"Beads 8mm or 10mmFill all · Repeat · Clear
Feature 2 · Shopify bundle builder
Build Your Stack
Right under Add to Cart on every bracelet page. The app also suggests stacks and explains what the chosen stones mean.
- 1Choose up to five bracelets
- 2See them stacked together
- 3Buy 2, Get 3rd Free applied automatically
- 4The whole stack goes to the cart in one click
Phones first
Designed with a thumb in mind
Most jewelry shoppers browse on their phone. Both features work with simple taps: a big bracelet preview at the top and the stones underneath.
- Tap to place a bead
- Large live preview
- Save My Design
03The redesign
Happy with the app, they gave us the whole store.
After the app went live, EarthySoul asked H3 to revamp the entire Shopify store, so the rest of the site matched the new app.
- Clear menuShop, Create your Bracelet, Services and Merch are one tap away.
- Offer up frontThe homepage banner promotes the stack deal and links to the bracelets.
- Easy on phonesA bottom bar for Home, Menu, Search, Shop, Cart and Account, and big buttons.
"Working with H3 Technologies was a great experience from start to finish. They took the time to understand exactly what I needed, communicated clearly throughout, and delivered a polished, professional result that exceeded my expectations."
EarthySoul ElementsVerified review · Shopify Partner Directory · Sep 202604The outcome
What custom Shopify app development changed
- 01Shoppers design a bracelet that is truly theirs, without emailing the store or ordering by hand.
- 02Customers build a full stack on one product page and add it to the cart in one click.
- 03The store's stack deal applies on its own, so shoppers are encouraged to add more bracelets.
- 04The client trusted H3 with a second project: a complete Shopify store redesign.
FAQ
Shopify product customizer questions
Can Shopify let customers design their own product?
Yes. With a custom Shopify app or product customizer, customers can choose sizes, materials and parts, see a live preview, and add their design to the cart. H3 built this for EarthySoul Elements as a bead-by-bead bracelet builder.
Should I use a product customizer app or a custom-built one?
Ready-made apps work for simple options. A custom build is better when your product has its own rules, like how many beads fit a wrist size, or when you want the tool to match your store design exactly.
Does a custom builder work on mobile?
It should. The EarthySoul app was built for phones first, with tap-to-place beads and a large live preview.
Can H3 build a product builder for my Shopify store?
Yes. H3 builds custom Shopify apps, product builders and bundle builders for jewelry, apparel, gifts and more. Share what you want customers to do and we will send a fixed quote.
Need a custom Shopify app or product builder?
H3 builds custom Shopify apps, product builders and full store redesigns. Tell us what you want your customers to do, and we will send a fixed-price quote.
