Case study · Beauty & wellness (Spain)
Fewer parcels coming back for Snaaplet, on cash on delivery in Spain
Texnity confirms every cash-on-delivery order on WhatsApp in Spanish and keeps customers updated until delivery, lifting the delivery rate by around 3%.
Project journey
Snaaplet- Connect the store
- Confirm every order
- Remind silent orders
- Update until delivery
- A person when needed
More parcels accepted at the door, around 3% higher delivery rate.
- Client
- Snaaplet
- Industry
- Beauty & wellness (Spain)
- Platform
- Shopify
- What we did
- COD order confirmation, Automatic reminders, Shipping updates, Shared inbox
Results
What changed
- +3%
- Delivery rate on COD orders
- 100%
- Orders sent a WhatsApp confirmation
- -20%
- Refused and returned parcels
- 3 min
- Average confirmation time
The challenge
What needed to change
Snaaplet sells hair, skin and make-up products across Spain with free 24/48h shipping and pago contra reembolso. Impulse orders, wrong addresses and changed minds came back as refused parcels, and the team confirmed every order by hand, one at a time.
Step by step
How we did it
The path from the first conversation to a setup that runs every day.
Step 01
Step 01
Connect the store
Texnity was connected to Snaaplet's Shopify store.
Step 02
Step 02
Confirm every order
Each order gets a Spanish WhatsApp message with the amount to pay on delivery and Confirm / Cancel buttons.
Step 03
Step 03
Remind silent orders
No reply? A follow-up goes out on its own, and cancelled orders are never packed.
Step 04
Step 04
Update until delivery
Shipping updates follow on the same thread so the customer is ready for the courier.
Step 05
Step 05
A person when needed
Anything unusual lands in a shared inbox for the team.
What we built
The solution
- 1
A Spanish WhatsApp confirmation with Confirm and Cancel buttons seconds after every Shopify order.
- 2
Automatic reminders for orders with no reply; cancelled orders are tagged in Shopify and never packed.
- 3
Dispatched, out for delivery and delivered updates on the same WhatsApp thread.
- 4
A shared inbox for any reply the automation cannot handle.
The result
- More parcels accepted at the door, around 3% higher delivery rate.
- Less money lost to return shipping.
- Confirmations and follow-ups that were manual now run on their own.
"Since we started using this app we also managed to increase the delivery rate by around 3%, which is very important for our business, that is e-commerce on cash on delivery. We recommend Texnity app to any e-commerce."
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